Jul 13, 2012

In another downward twist to a show whose ratings have already been suffering, American Idol judge Steven Tyler announced that he will not return for another season. After working as a judge for two years, Tyler says he’s putting down the show to rededicate himself to his true love: his band Aerosmith. ‘‘I strayed from my first love, Aerosmith, and...

Jun 6, 2012

Black American Consumers Are Powerful Digital Users MediaPost Communications – Monday, June 4, 2012 According to Marketing Charts, and Nielsen’s latest Cross-Platform Report, Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile...

Mar 26, 2012

On Saturday, the company that promotes itself as “the world’s first luxury vodka” posted an ad on facebook containing a photo of a woman trying to escape a sexual grope. The ad read: “UNLIKE SOME PEOPLE, BELVEDERE ALWAYS GOES DOWN SMOOTHLY.”   The company quickly removed the ad which many viewers received as chauvinist, abusive, and tolerant of...

Mar 20, 2012

One-fifth. That’s the fraction of staff members that Oprah Winfrey has recently laid off from her self-established, struggling OWN network on Monday. The low ratings of the network — which has been struggling at developing a loyal consumer base since its launch on January 2nd — left her no choice.  According to the Washington Post, Winfrey...

Jan 27, 2012

After the Box Office success of the George Lucas produced feature film “Red Tails” — the first of its kind to successfully sport an unprecedented all black main cast —  the most recent Op-Ed by comedian and motivational speaker Rick Najera echos the sentiments of a need for more diversity in mainstream entertainment: We need more...